Smart TV Market Growth and Trends
The global smart TV market size is expected to reach USD 673.47 billion by 2033, registering a CAGR of 13.9% from 2026 to 2033, according to a new report by Grand View Research, Inc. The rise in use of OTT applications and services for streaming latest TV content on smart televisions as a result of wide availability of high-speed internet such as 4G, broadband internet, and 5G, is driving the viewing experience for users globally, driving the market growth.
Moreover, the rising demand for digital entertainment provides content producers significant opportunities to offer their content to users via over-the-top (OTT) services such as Amazon Prime, Netflix, Disney Hotstar, and more on smart TVs. For instance, in 2021, in India, as per a report by Mudra Institute of Communications, there were around 29 million paid subscribers on OTT platforms. These factors are anticipated to contribute to market growth during the forecast period as well.
Furthermore, the demand for 4K smart TVs has increased since they offer better picture quality as well as sound compared to lower resolution TVs. Customers' viewing experience is enhanced by high-resolution smart TVs which in turn is driving the demand for smart full HD and 4K UHD TVs globally. The rapidly growing content library on OTT platforms is positively driving the growth of the smart TV market. For instance, as of October 2022, Netflix had around 17,300 movies and TV shows globally.
The Asia Pacific region accounted for the largest market revenue in 2024 and is expected to dominate the smart TV market over the forecast period. As per the India Brand Equity Foundation (IBEF), smart TV sales in India increased by 65% year-on-year in the second quarter of 2021, owing to rising expansion activities implemented by original equipment manufacturers (OEMs) for their smart TV portfolios. Moreover, China accounted for a significant market share in 2024 as a result of increasing disposable income and rising standard of living. Competitive production pricing, easy accessibility of skilled labor in addition to the presence of emerging market leaders have enabled China to account for a majority of market share in Asia Pacific region.
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Smart TV Market Report
Smart TV Market Report Highlights
The increasing integration of streaming services, internet connectivity, and entertainment features is significantly driving smart TV market growth.
The Android TVs segment accounted for the largest market share of over 43% in 2025, driven by the open ecosystem, compatibility with various applications, and user-friendly interface
The Roku segment is expected to register the fastest CAGR of 14.4% from 2026 to 2033. The growth is driven by Roku’s focus on delivering a simplified, user-friendly interface that enhances accessibility for a wide consumer base
The 4K Ultra High Definition (UHD) segment accounted for the largest market share in 2025. The increasing demand for high-resolution displays that deliver clearer and more immersive viewing experiences is fueling market growth
The 46 to 55-inch segment accounted for the largest market share in 2025. This size range is popular among consumers looking for a large screen that fits comfortably in both small and medium-sized rooms
The online segment accounted for the largest market share in 2025, owing to the convenience and variety available through e-commerce platforms
The LED technology segment dominates the smart TV market in 2025, owing to its energy efficiency, brightness, and affordability.
The smart TV market in Asia Pacific accounted for the largest revenue share of over 40% in 2025. The Asia Pacific smart TV market is expected to grow at the fastest CAGR of over 16% from 2026 to 2033
Smart TV Market Segmentation
Grand View Research has segmented the global smart TV market report based on resolution, screen size, operating system, distribution channel, technology, and region:
Smart TV Operating System Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
Android TV
Tizen
WebOS
Roku
Other
Smart TV Resolution Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
4K UHD TV
HDTV
Full HD TV
8K TV
Smart TV Screen Size Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
Below 32 inches
32 to 45 inches
46 to 55 inches
56 to 65 inches
Above 65 inches
Smart TV Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
Online
Offline
Smart TV Technology Outlook (Volume, Thousand Units; Revenue, USD Million, 2021 - 2033)
OLED
QLED
LED
Others
