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Wednesday, 18 February 2026

Europe Wine Market (2025 - 2033)

 

Europe Wine Market Summary

The Europe wine market size was estimated at USD 231.29 billion in 2024 and is expected to reach USD 421.26 billion by 2033, growing at a CAGR of 7.0% from 2025 to 2033. The Europe wine industry is growing steadily, driven by a combination of cultural heritage, evolving consumer preferences, and emerging lifestyle trends.

Key Market Trends & Insights

Market Size & Forecast


Wine has long been deeply embedded in European culture, particularly in countries like France, Italy, Spain, and Portugal, where it is traditionally consumed as part of daily meals. While overall per capita consumption has seen slight declines in some older markets due to aging populations and health consciousness, the broader wine market continues to expand due to diversification in product offerings and changing consumption habits.

Consumer Insights

The wine market and consumption in Europe continue to grow, driven by a mix of cultural traditions, evolving consumer preferences, and emerging lifestyle trends. Europe remains the global leader in wine consumption, accounting for over 50% of the world’s total. 

This cultural foundation, combined with a strong focus on premiumization and quality, has sustained wine's popularity. Consumers are increasingly opting for high-quality, geographically indicated wines (such as AOC and DOCG), which account for over 60% of wine sales in France and Italy.

Similarly, in 2024, France led with 23.0 million hectoliters (mhl) despite a 3.6% year-on-year decline, while Italy followed closely with 22.3 mhl, remaining stable but 3.6% below its five-year average. Germany saw a 3.0% drop to 17.8 mhl, although interest among younger urban consumers is growing.

Product Insights

Table wine held the largest share of 71.4% of the overall Europe wine market revenue in 2024. As part of Europe’s long-standing culinary traditions, table wine is often viewed as a natural companion to food, making it a regular feature in home dining. Consumers, especially younger adults, are also showing growing interest in locally produced, sustainable, and organic table wines, which align with modern lifestyle values. The rise of casual, at-home socializing and accessible wine options in supermarkets and online channels has further contributed to the rising popularity of table wines across the region.

Distribution Channel Insights

The sales of wine through off-trade channels held the largest share of around 73.4% in 2024.Wine distribution sales are growing through off-trade channels in Europe due to increasing consumer preference for at-home consumption, affordability, and convenience. Supermarkets, liquor stores, and online platforms offer a wide variety of wines at competitive prices, making them attractive to both casual and regular wine drinkers. The rise of e-commerce, subscription boxes, and direct-to-consumer models has further expanded access to domestic and international wines. Additionally, post-pandemic habits have shifted many consumers toward enjoying wine in home settings, leading to steady growth in retail wine sales across the region.

Country Insights

Germany Wine Market Trends

Germany's wine industry accounted for the largest revenue share of 24.8% in 2024, driven by strong domestic consumption and a deep appreciation for local production, particularly its world-renowned Rieslings and increasingly impressive Spätburgunders (Pinot Noir). A significant driver is the growing consumer demand for sustainable, organic, and biodynamic wines, aligning with Germany's robust environmental consciousness. This focus on quality over quantity has led to a premiumization trend, with consumers willing to pay more for higher-tier German wines, recognizing the significant advancements in viticulture and winemaking in recent decades. The popularity of Sekt (German sparkling wine) also continues to be a key driver, catering to celebratory occasions and everyday enjoyment.

France Wine Market Trends

The France wine industry is anticipated to experience the fastest CAGR from 2025 to 2033. A primary driver is France's dominant position as a leading global exporter, with premium wines, particularly from Bordeaux, Burgundy, and Champagne, commanding high prices and driving significant revenue that sustains the domestic industry. Domestically, a deep-seated cultural appreciation for gastronomy ensures a continuous demand for wines that pair with traditional cuisine, reinforcing a focus on authenticity, appellation integrity, and the enduring value of regional specificities within the market. Moreover, the rise of low and no-alcohol alternatives, alongside efforts to engage younger consumers through approachable wines, innovative packaging (e.g., cans, bag-in-box for casual occasions), and digital marketing, are crucial for future growth.

Key Europe Wine Company Insights

The competitive landscape of the Europe wine market is shaped by the need for continuous investment in quality enhancement, efficient distribution, and brand differentiation to maintain market relevance and adaptability. Market dynamics are increasingly influenced by evolving consumer expectations for premium, convenient, and sustainable wine options. As awareness around wellness, lifestyle trends, and environmental impact grows, consumers are seeking wines that align with health-conscious choices, ethical sourcing, and everyday enjoyment. This shift is creating strong opportunities for wine producers and retailers who can deliver innovative, eco-friendly, and experience-driven offerings tailored to the preferences of modern American wine drinkers.

Key Europe Wine Companies:

Europe Wine Market Report Segmentation

This report forecasts volume & revenue growth at regional and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe wine market report based on product, distribution channel, and country:

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Europe Wine Market (2025 - 2033)