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Monday, 17 November 2025

UK Pet Food Market (2025 - 2030)

 

UK Pet Food Market Size & Trends

The UK pet food market size was estimated at USD 3.01 billion in 2024 and is expected to grow at a CAGR of 3.8% from 2025 to 2030. The industry is experiencing strong and sustained growth, primarily fueled by an increase in pet ownership and the deepening emotional bond between people and their pets. As more individuals live in smaller households or on their own, particularly in urban areas, pets are being treated as valued companions and family members. This change in attitude has significantly influenced consumer spending habits, with pet owners increasingly prioritizing the health and well-being of their animals. As a result, there is a rising demand for premium, nutritious pet food products that support overall wellness, reflect human food trends, and align with the desire to provide pets with the best possible care.

Consumer Insights

UK consumers are prioritizing pet food products that support their pets’ overall health and wellness. Pet owners are more informed and scrutinize ingredients, often opting for food that is free from artificial additives, preservatives, and fillers. Functional benefits-such as joint support, digestion aid, skin and coat health, and weight management-are key factors influencing purchasing decisions. Many are willing to pay a premium for formulas that align with specific dietary needs or health conditions.

Product Insights

Dry pet food accounted for a revenue share of 59.2% in 2024. The demand for dry pet food in the UK is growing due to its convenience, longer shelf life, and cost-effectiveness compared to wet or fresh alternatives. Many pet owners prefer dry food for its ease of storage, portion control, and dental health benefits, as the kibble helps reduce plaque and tartar buildup. Additionally, the growing availability of nutritionally balanced and specialized dry formulas, such as grain-free, high-protein, and breed-specific options, is attracting health-conscious consumers seeking tailored nutrition for their pets.

Pet Type Insights

Pet food for dogs accounted for a revenue share of 58.8% in 2024. Dog pet food sales in the UK are growing rapidly due to the rising dog ownership across the country and the increasing tendency to treat dogs as family members. Owners are placing greater emphasis on their dogs’ health and nutrition, driving demand for high-quality, tailored food products that meet specific dietary needs and life stages. The popularity of premium, natural, and functional dog food, such as grain-free, hypoallergenic, and breed-specific formulas, is also contributing to market growth. Furthermore, the wide availability of dog food through both retail and online channels has made it more accessible than ever.

Distribution Channel Insights

Sales of pet food through pet specialty stores accounted for a revenue share of 33.1% in 2024. These stores offer a curated selection of high-quality, niche, and premium pet food products that cater to specific dietary needs and health concerns, aligning with the growing trend of pet humanization and premiumization. Consumers are increasingly seeking transparency in ingredients and nutritional information, which specialty retailers are more likely to provide. Additionally, these stores often employ knowledgeable staff who can offer personalized advice and recommendations, enhancing the shopping experience for pet owners.

Category Insights

Traditional pet foods accounted for a revenue share of 86.5% in 2024. Traditional pet food in the UK is growing due to its affordability, widespread availability, and familiarity among long-time pet owners. Many consumers continue to trust established brands that offer consistent quality and nutritional reliability at competitive prices. In a time of rising living costs, traditional dry and canned pet foods remain a practical choice for budget-conscious households. Additionally, supermarkets and grocery stores heavily stock these products, making them convenient and accessible for everyday shoppers.

Key UK Pet Food Companies:

UK Pet Food Market Report Segmentation

This report forecasts volume and revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the UK pet food market report on the basis of product, pet type, category, and distribution channel:

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