Sports Technology Market Growth & Trends
The global sports technology market size is anticipated to reach USD 61,720.6 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 21.9% from 2025 to 2030. The growing popularity of sports as a significant source of entertainment, coupled with the increasing need to engage the audience effectively, is driving the growth of the market. For instance, in September 2022, Microsoft Corporation collaborated with The National Basketball Association (NBA) to launch an upgraded version of the NBA App to offer their fans a personalized experience.
Professional sports organizations have been widely using new technologies such as wearable gadgets, sports data analytics, smart stadiums, and digital signage to engage spectators, create smart infrastructures, and improve team performances, thereby driving the growth of the market. For instance, in March 2023, the second spectrum sister company of Genius Sports Group collaborated with NBA and signed a multi-year contract to become the official partner of NBA Team Basketball Analytics Provider and official NBA League Pass Augmented Provider.
The considerable rise in the number of sports events across the globe has provided sports technology companies with ample opportunities to cater to the market by thoroughly understanding the components related to sports by monitoring athletes and events. Several innovative solutions are being employed to improve sports performance. For instance, in March 2023, Catapult launched Vector T7, a new athlete monitoring solution. The new solution is 73% smaller than the preceding offering. It is powered by the company’s ClearSky Local Positioning System, which provides performance insights, helps mitigate injury risk, and makes live in-game decisions.
The prominent players operating in the sports technology industry are also focusing on employing stadium technologies to manage the crowd and provide an enhanced fan experience. For instance, Nokia Corporation collaborated with Singtel Optus Pty Limited to provide extensive coverage to indoor zones such as VIP areas or corporate boxes using the 5G AirScale indoor Radio solution (ASiR).
The global outbreak of the COVID-19 pandemic made a severe impact on the sports industry as competitions and matches were either postponed or canceled. However, sports technology gained significant momentum during this period as sports organizations and leagues employed several techniques to increase fan engagement. While athletes competed in empty arenas, technology provided fans with a better viewing experience. The social media updates, live updates, new camera angles, and the use of VR headsets further improved the viewing experience for the fans, thereby positively influencing the market outlook.
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Sports Technology Market Report Highlights
In terms of type, the smart stadium segment recorded the largest revenue share of over 53% in 2024 owing to increased adoption of smart technology in the stadiums to provide enhanced fan experience, increased operational efficiency, and improved safety
Wearable technology, including fitness trackers, smart apparel, and sensor-embedded equipment, is transforming the sports technology industry by allowing athletes to monitor and enhance their performance in real time.
In terms of sport, the basketball segment is anticipated to record the fastest CAGR from 2025 to 2030. The use of analytics and data-driven coaching is transforming how basketball teams evaluate players and develop strategies.
In terms of end-user, the sports leagues segment accounted for the largest revenue share in 2024, The growing acceptance of sports betting is reshaping how sports leagues operate, particularly in North America.
Europe sports technology industry is expected to grow at a CAGR of over 22% from 2025 to 2030. Europe remains the heart of many of the world’s most prestigious traditional sports leagues, especially in soccer, rugby, and tennis.
Sports Technology Market Segmentation
Grand View Research has segmented the global sports technology market based on type, sports, end use, and region:
Sports Technology Type Outlook (Revenue, USD Million, 2018 - 2030)
Devices
Wearables
Digital Signage
Camera
Smart Stadium
Software
Stadium & Public Security
Building Automation
Event Management
Others
Services
Analytics & Statistics
On-field
Player & Team Analysis
Video Analysis
Performance Improvement
Refereeing Decisions
Health Assessment
Off-field
Fan Engagement
Content Platforms
Fan Experience
Fantasy Sports
Ticket Pricing
Others
Esports
Tickets & Merchandise
Sponsorship & Advertisement
Others
Sports Technology Outlook (Revenue, USD Million, 2018 - 2030)
American Football/Rugby
Baseball
Basketball
Cricket
Golf
Ice Hockey
Tennis
Soccer
Others
Sports Technology End Use Outlook (Revenue, USD Million, 2018 - 2030)
Sports Clubs
Sports Associations
Sports Leagues
Others
Sports Technology Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
Germany
France
Asia Pacific
China
India
Japan
South Korea
Australia
Latin America
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
List Of Key Players in the Sports Technology Market
Apple Inc.
Catapult Group
ChyronHego Corporation
Cisco Systems, Inc.
HCL Technologies Limited
IBM Corporation
Infosys Limited
Modern Times Group MTG
Oracle
Panasonic Corporation
SAP SE
Sony Corporation
Stats LLC
Telefonaktiebolaget LM Ericsson
Amazon Web Services Inc.
DELTATRE
Ernst & Young Global Limited
Genius Sports Group
Microsoft Corporation
SAS Institute Inc.
Sportradar AG
Synergy Sports
CBS Sports Digital
Draft Kings, Inc
Dream 11 (Sporta Technologies Pvt. Ltd.)
Dream Sports Group
FanDuel Group
