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Wednesday, 18 February 2026

Europe Wine Market (2025 - 2033)

 

Europe Wine Market Summary

The Europe wine market size was estimated at USD 231.29 billion in 2024 and is expected to reach USD 421.26 billion by 2033, growing at a CAGR of 7.0% from 2025 to 2033. The Europe wine industry is growing steadily, driven by a combination of cultural heritage, evolving consumer preferences, and emerging lifestyle trends.

Key Market Trends & Insights

Market Size & Forecast


Wine has long been deeply embedded in European culture, particularly in countries like France, Italy, Spain, and Portugal, where it is traditionally consumed as part of daily meals. While overall per capita consumption has seen slight declines in some older markets due to aging populations and health consciousness, the broader wine market continues to expand due to diversification in product offerings and changing consumption habits.

Consumer Insights

The wine market and consumption in Europe continue to grow, driven by a mix of cultural traditions, evolving consumer preferences, and emerging lifestyle trends. Europe remains the global leader in wine consumption, accounting for over 50% of the world’s total. 

This cultural foundation, combined with a strong focus on premiumization and quality, has sustained wine's popularity. Consumers are increasingly opting for high-quality, geographically indicated wines (such as AOC and DOCG), which account for over 60% of wine sales in France and Italy.

Similarly, in 2024, France led with 23.0 million hectoliters (mhl) despite a 3.6% year-on-year decline, while Italy followed closely with 22.3 mhl, remaining stable but 3.6% below its five-year average. Germany saw a 3.0% drop to 17.8 mhl, although interest among younger urban consumers is growing.

Product Insights

Table wine held the largest share of 71.4% of the overall Europe wine market revenue in 2024. As part of Europe’s long-standing culinary traditions, table wine is often viewed as a natural companion to food, making it a regular feature in home dining. Consumers, especially younger adults, are also showing growing interest in locally produced, sustainable, and organic table wines, which align with modern lifestyle values. The rise of casual, at-home socializing and accessible wine options in supermarkets and online channels has further contributed to the rising popularity of table wines across the region.

Distribution Channel Insights

The sales of wine through off-trade channels held the largest share of around 73.4% in 2024.Wine distribution sales are growing through off-trade channels in Europe due to increasing consumer preference for at-home consumption, affordability, and convenience. Supermarkets, liquor stores, and online platforms offer a wide variety of wines at competitive prices, making them attractive to both casual and regular wine drinkers. The rise of e-commerce, subscription boxes, and direct-to-consumer models has further expanded access to domestic and international wines. Additionally, post-pandemic habits have shifted many consumers toward enjoying wine in home settings, leading to steady growth in retail wine sales across the region.

Country Insights

Germany Wine Market Trends

Germany's wine industry accounted for the largest revenue share of 24.8% in 2024, driven by strong domestic consumption and a deep appreciation for local production, particularly its world-renowned Rieslings and increasingly impressive Spätburgunders (Pinot Noir). A significant driver is the growing consumer demand for sustainable, organic, and biodynamic wines, aligning with Germany's robust environmental consciousness. This focus on quality over quantity has led to a premiumization trend, with consumers willing to pay more for higher-tier German wines, recognizing the significant advancements in viticulture and winemaking in recent decades. The popularity of Sekt (German sparkling wine) also continues to be a key driver, catering to celebratory occasions and everyday enjoyment.

France Wine Market Trends

The France wine industry is anticipated to experience the fastest CAGR from 2025 to 2033. A primary driver is France's dominant position as a leading global exporter, with premium wines, particularly from Bordeaux, Burgundy, and Champagne, commanding high prices and driving significant revenue that sustains the domestic industry. Domestically, a deep-seated cultural appreciation for gastronomy ensures a continuous demand for wines that pair with traditional cuisine, reinforcing a focus on authenticity, appellation integrity, and the enduring value of regional specificities within the market. Moreover, the rise of low and no-alcohol alternatives, alongside efforts to engage younger consumers through approachable wines, innovative packaging (e.g., cans, bag-in-box for casual occasions), and digital marketing, are crucial for future growth.

Key Europe Wine Company Insights

The competitive landscape of the Europe wine market is shaped by the need for continuous investment in quality enhancement, efficient distribution, and brand differentiation to maintain market relevance and adaptability. Market dynamics are increasingly influenced by evolving consumer expectations for premium, convenient, and sustainable wine options. As awareness around wellness, lifestyle trends, and environmental impact grows, consumers are seeking wines that align with health-conscious choices, ethical sourcing, and everyday enjoyment. This shift is creating strong opportunities for wine producers and retailers who can deliver innovative, eco-friendly, and experience-driven offerings tailored to the preferences of modern American wine drinkers.

Key Europe Wine Companies:

Europe Wine Market Report Segmentation

This report forecasts volume & revenue growth at regional and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe wine market report based on product, distribution channel, and country:

Organic Fertilizers Market To Reach $29,262.4 Million By 2033

 

February 2026 | Report Format: Electronic (PDF)

Organic Fertilizers Market Growth & Trends

The global organic fertilizers market size is expected to reach USD 29,262.4 million by 2033, registering a CAGR of 10.6% from 2026 to 2033, according to a new report by Grand View Research, Inc. The market growth is majorly attributed to increasing awareness about environmental sustainability and the harmful effects of synthetic fertilizers on soil health. In addition, growing demand for organic food products due to health concerns and preference for chemical-free agricultural practices also contributes to market expansion. Organic fertilizers are derived from various natural sources including animals, plants, and minerals, offering an environmentally friendly approach over chemical-based products. The animal-based products are derived from bone meal, blood meal, fish emulsion, and poultry litter.

Whereas the plant-based products are sourced from compost, alfalfa meal, soybean meal, cottonseed meal, and green manure. While organic fertilizers offer more sustainable and eco-friendly options as compared to conventional chemicals, they face several limitations that can further hinder their adoption. For instance, organic fertilizers often have slower and less consistent pest control, which can be a major concern for farmers. Moreover, the broader spectrum of action of many synthetic fertilizers makes them effective against a wide range of pests compared to more targeted organic alternatives. North America is the second-largest consumer of organic fertilizers and is witnessing a rapid increase in demand for organic food products.

Farmers in North America are embracing new biological technologies at an accelerated rate. This shift towards sustainable agricultural practices is anticipated to further propel the adoption of organic fertilizers across the region. Governments in different regions are responding to the global push towards eco-friendly and sustainable practices. The shift aims to improve the soil health and reduce reliance on harmful chemicals. For instance, the European Commission has introduced an action plan aiming to expand the organic farming area in member countries to encompass 25.0% of the region's agricultural land by 2030. In addition, South American nations, such as Peru and Argentina, have implemented bans on chemical fertilizers, fueling growth in the South American product market.

Request a free sample copy or view report summary:
Organic Fertilizers Market Report

Organic Fertilizers Market Report Highlights

Organic Fertilizers Market Segmentation

Grand View Research has segmented global organic fertilizers market report based on product, form, application, and region:

Organic Fertilizers Product Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

Organic Fertilizers Form Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

Organic Fertilizers Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 - 2033)

Business Travel Market (2024 - 2030)

 

Business Travel Market Size To Reach $2,749.46 Billion By 2030

Business Travel Market Growth & Trends

The global business travel market size is expected to reach USD 2,749.46 billion by 2030, growing at a CAGR of 9.1% during the forecast period, according to a new report by Grand View Research, Inc. Business travel, commonly referred to as business tourism, encompasses the practice of individuals journeying for a myriad of professional purposes such as attending meetings, engaging in negotiations, fostering networks, participating in trade shows, launching products, and executing marketing strategies.

The rising number of corporate travelers actively participating in events and exhibitions, alongside influential factors like bolstering employee engagement, serves as a driving force propelling the business travel industry to new heights. Employers increasingly recognize the pivotal role of cultivating employee engagement, understanding its significance in fostering motivation and fostering career progression within their respective organizations.

Moreover, the advent of flexible work arrangements has triggered a surge in leisure travel, thereby further stimulating growth within the business travel sector. This surge in leisure travel is not only indicative of evolving work-life balance priorities but also highlights a broader societal trend of prioritizing holistic well-being.

With the growing concerns regarding environmental sustainability, there has been a notable shift towards adopting eco-conscious travel practices, encompassing environmentally friendly lodging options, sustainable modes of transportation, and the adoption of paperless travel solutions.

For instance, Marriott International's pioneering "Serve 360" program stands as a testament to the hospitality industry's commitment to sustainability, marked by its implementation of green building practices, waste reduction strategies, and strategic partnerships with environmentally conscious suppliers.

Technology is poised to assume an increasingly central role, revolutionizing various facets of the travel experience. Innovations such as venue-sourcing platforms and immersive technologies like virtual reality (VR) and augmented reality (AR) for site visits are poised to enhance the efficacy and experiential quality of business travel.

Furthermore, the integration of artificial intelligence (AI) and machine learning within corporate travel management platforms promises to streamline logistical processes, optimize resource allocation, and furnish stakeholders with invaluable data-driven insights.

A significant development in business travel practices is the rising popularity of "bleisure" travel, a phenomenon wherein individuals intertwine professional obligations with leisure pursuits during their trips. This trend, particularly embraced by a burgeoning demographic of younger professionals, underscores a broader societal shift towards prioritizing holistic well-being and work-life balance.

Many organizations, such as Silicon Valley tech firms like Google and Facebook, are championing bleisure travel by affording employees the flexibility to extend business trips for leisure purposes and curating bespoke experiences that cater to diverse interests and preferences. In doing so, these organizations not only acknowledge the intrinsic value of employee satisfaction but also underscore their commitment to fostering a supportive and inclusive work environment conducive to holistic well-being.


Request a free sample copy or view report summary:
Business Travel Market Report

Business Travel Market Report Highlights

Business Travel Market Segmentation

Grand View Research has segmented the global business travel market based on traveler, purpose, industry, and region:

Business Travel Traveler Outlook (Revenue, USD Billion, 2018 - 2030)

Business Travel Purpose Outlook (Revenue, USD Billion, 2018 - 2030)

Business Travel Industry Outlook (Revenue, USD Billion, 2018 - 2030)

Europe Wine Market (2025 - 2033)