Italy Gluten-free Products Market Trends
The Italy gluten-free products market size was estimated at USD 480.0 million in 2024 and is expected to grow at a CAGR of 10.5% from 2025 to 2030. The market for gluten-free products in Italy is experiencing significant growth due to a combination of health awareness, rising diagnoses of gluten-related disorders, and shifting consumer preferences. Traditionally known for its wheat-based cuisine, such as pasta, pizza, and bread, Italy has seen a noticeable increase in demand for gluten-free alternatives that allow individuals to enjoy their favorite foods without compromising their health.
Consumer Insights
The market for gluten-free products in Italy is increasing due to growing medical awareness, supportive government initiatives, and shifting consumer lifestyles. With roughly 1% of Italians-about 600,000 people-diagnosed with celiac disease, there is a strong, medically driven demand for gluten-free foods. The Italian government supports these individuals by providing monthly vouchers (up to 140 euros) to help offset the higher cost of gluten-free products, ensuring that those in need have access to safe alternatives.
Product Insights
Bakery products accounted for a revenue share of 29.6% in 2024. Italian consumers increasingly prefer gluten-free bakery products due to a combination of health awareness, dietary needs, and improved product quality. With a significant portion of the population diagnosed with celiac disease or gluten sensitivity, demand for gluten-free alternatives has surged. At the same time, many Italians are adopting gluten-free bakery items as part of a broader wellness lifestyle, even without medical necessity. Advances in baking techniques have made gluten-free breads, cakes, and pastries more appealing by closely replicating the taste and texture of traditional recipes. The growing availability of these products in supermarkets, bakeries, and cafés has further fueled their popularity across the country.
Distribution Channel Insights
Sales through supermarkets & hypermarkets accounted for a revenue share of 30.7% in 2024. Italians prefer buying gluten-free products from supermarkets and hypermarkets due to the wide variety, convenience, and quality assurance these outlets offer. These stores provide dedicated gluten-free sections stocked with trusted brands and certified products, making it easier for consumers to find safe and diverse options in one place. Competitive pricing, frequent promotions, and the ability to shop for all household needs in a single trip also add to their appeal. Moreover, supermarkets often collaborate with health authorities and gluten-free associations, boosting consumer confidence in product authenticity and safety.
Key Italy Gluten-free Products Company Insights
Many manufacturers in the gluten-free product market are leveraging technology to enhance consumer experience and health tracking. By integrating IoT capabilities, some companies are developing smart packaging and mobile app connectivity that allow consumers to track product freshness, receive personalized dietary recommendations, and monitor nutritional intake in real-time.
Key Italy Gluten-free Products Companies:
- Conagra Brands, Inc.
- The Hain Celestial Group
- General Mills Inc.
- MartinoRossi SpA
- The Kraft Heinz Company
- Siete Foods
- Barilla G. e R. Fratelli S.p.A
- Bio c’ Bon
- Dr. Schär
- Nestlé S.A.
Italy Gluten-free Products Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Italy gluten-free products market report based on product, and distribution channel.
- Product Outlook (Revenue, USD Million, 2018–2030)
- Bakery Products
- Dairy/dairy Alternatives
- Meats/meats Alternatives
- Condiments, Seasonings, Spreads
- Desserts & Ice-creams
- Prepared Food
- Pasta and Rice
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018–2030)
- Convenience Stores
- Supermarkets & Hypermarket
- Specialty Stores
- Online
- Others
