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Tuesday, 11 November 2025

Asia Pacific Vitamin And Mineral Premixes Market (2025 - 2030)

 

Market Size & Trends

The Asia Pacific vitamin and mineral premixes market size was estimated at USD 2.79 billion in 2024 and is projected to grow at a CAGR of 7.2% from 2025 to 2030. This can be attributed to rising health awareness, growing demand for fortified food and beverages, and increasing prevalence of micronutrient deficiencies. In addition, government initiatives promoting nutritional supplementation, rapid urbanization, and the growth of the animal nutrition industry further fuel market expansion across the region.

The Asia Pacific vitamin and mineral premixes industry is experiencing strong growth due to rising consumer awareness around health, wellness, and preventive nutrition. As lifestyle-related diseases and micronutrient deficiencies become more prevalent, consumers are increasingly turning to fortified food, beverages, and dietary supplements to maintain overall health. This shift in consumer behavior is especially prominent in urban centers where education and income levels are rising. 

Application Insights

The vitamin and mineral premixes for animal feed accounted for a 43.10% share of the revenue in 2024, due to the region’s booming livestock and poultry sectors, which require nutritionally fortified feed to boost productivity and meet rising demand for animal protein. Farmers are increasingly using premixes to enhance animal growth, immunity, and feed efficiency, especially as consumer expectations and regulatory standards around animal health and food safety continue to grow. This is prompting animal feed manufacturers to invest in tailored premix solutions that improve animal performance, reduce mortality, and support sustainable production practices.

Form Insights

Powder/Dry vitamin and mineral premixes accounted for a share of 77.12% in 2024, owing to their superior stability, ease of blending, and cost-effectiveness in large-scale manufacturing across food, beverage, pharmaceutical, and animal feed industries. In markets such as India, China, and Vietnam, dry premixes are preferred by B2B buyers because they are easier to transport, store, and integrate into diverse product formats such as instant drink powders, fortified flour, dairy blends, and feed concentrates.

Product Insights

Vitamin and mineral blends accounted for 40.10% of revenue share in 2024 in Asia Pacific due to rising demand from manufacturers for multifunctional, all-in-one solutions that reduce production complexity and cost. Instead of purchasing single nutrients separately, B2B buyers-especially in the food, beverage, and supplement industries-opt for pre-formulated blends targeting specific health functions such as energy, immunity, or bone health. This trend is especially strong in markets like China and India, where speed-to-market, consistent quality, and regulatory compliance are critical. Blends also support the growing demand for personalized nutrition, where tailored combinations can be efficiently integrated into consumer products at scale.

Key Asia Pacific Vitamin And Mineral Premixes Company Insights

The Asia Pacific vitamin and mineral premixes industry is significantly competitive, driven by varying regional and cultural preferences, which leads brands and local producers to customize their offerings.

As a highly innovative category, vitamin and mineral premixes see the constant introduction of new varieties, ingredients, and formulations to attract consumers, fueling the emergence of new products and brands further contributing to market fragmentation.

Manufacturers are expanding distribution, boosting brand visibility with strategic marketing, ensuring competitive pricing through efficient production, and adopting sustainable practices to attract eco-conscious consumers.

Brand share analysis plays a crucial role in understanding market dynamics, helping businesses assess competitive positioning, and identify growth opportunities.

Key Asia Pacific Vitamin And Mineral Premixes Companies:

Asia Pacific Vitamin And Mineral Premixes Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific vitamin and mineral premixes market report based on application, form, product, and region.