August 2025 | Report Format: Electronic (PDF)
Digital Health Coaching Market Growth & Trends
The global digital health coaching market size was estimated at USD 10,989.1 million in 2024 and is projected to reach USD 22,059.2 million by 2030, growing at a CAGR of 12.5% from 2025 to 2030. Favorable government initiatives, growing penetration of tablets, smartphones, and other mobile platforms, growing strategic alliances, rising prevalence of chronic diseases, and the growing focus on patient-centric healthcare solutions are key factors driving the market growth.
Key Market Trends & Insights
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
- In terms of segment, nutrition and diet coaching accounted for a revenue of USD 2,724.7 million in 2024.
- Mental Wellbeing Coaching is the most lucrative service segment registering the fastest growth during the forecast period.
Market Size & Forecast
- 2024 Market Size: USD 10,989.1 Million
- 2030 Projected Market Size: USD 22,059.2 Million
- CAGR (2025–2030): 12.5%
- North America: Largest market in 2024The global digital health coaching market size is anticipated to reach USD 22.06 billion by 2030, and is projected to grow at a CAGR of 12.51% from 2025 to 2030, according to a new report by Grand View Research, Inc. Favorable government initiatives, growing health consciousness, and a rising number of educational programs regarding developing healthcare, diet, nutrition, and fitness-related digital coaching apps fuel the market’s growth. Moreover, the rise in the prevalence of chronic diseases such as diabetes, cardiovascular diseases, and obesity propels market growth. For instance, according to the Centers for Disease Control and Prevention (CDC), in 23 states of the U.S., more than one in three adults (35%) had obesity in 2023.
In addition, growing investments by public and private investors in the development of technologically advanced solutions boost market growth. For instance, in June 2021, Naluri, a Malaysian digital health coaching startup, received USD 5 million in a Series A funding round from previous investors Pathology Asia (via Biomark), Duopharma Biotech Berhad, and M Venture Partners and cornerstone investor Integra Partners of Singapore.
Moreover, digital health coaching is a powerful tool for enhancing patient engagement. Providing real-time support, personalized care, and convenient access empowers patients to participate actively in their health. Implementing this approach in healthcare settings improves outcomes and increases patient satisfaction. Thus, such factors are expected to drive market growth over the forecast period.
Furthermore, growing awareness regarding digital health solutions among people and rising educational and certification programs boost market growth. The following are some of the certification programs or courses offered by recognized organizations,
- Certified Health and Wellness Coach (CHWC) from the National Board for Health and Wellness Coaching
- Certified Stress Management Coach from the Spencer Institute
- Certified Sleep Science Coach from the Spencer Institute
- Registered Dietitian Nutritionist (RDN) for coaches focusing on nutrition from the Spencer Institute
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Digital Health Coaching Market Report
Digital Health Coaching Market Report Highlights
- Based on service, the nutrition and diet coaching segment accounted for the largest market revenue share in 2024. The increasing emphasis on health awareness has prompted widespread adoption of nutrition and diet coaching apps, which boosts market growth.
- Based on type, the holistic health coaching segment held the largest revenue share in 2024, owing to users increasingly seeking integrated solutions that combine fitness, nutrition, stress management, and sleep tracking, making digital platforms with AI-driven personalization.
- Based on payment model, the freemium model with paid upgrades segment accounted for the largest revenue share in 2024. The freemium model, where basic features are free and premium features come at a cost, is particularly popular among youths and thus fuels the segment’s growth.
- Based on duration, the 1–3 months’ segment held the largest revenue share in 2024. Factors such as the growing working population and increase in disposable income boost the segment’s growth.
- North America dominated the market with the largest market revenue share in 2024 due to the presence of a large number of major market players and the high adoption of advanced technologies.
Digital Health Coaching Market Segmentation
Grand View Research has segmented the global digital health coaching market report based on service, type, payment model, duration, and region:
Digital Health Coaching Service Outlook (Revenue, USD Million, 2018–2030)
- Nutrition and Diet Coaching
- Fitness and Exercise Coaching
- Women’s Health Coaching
- Chronic Condition Coaching
- Mental Wellbeing Coaching
- Others
Digital Health Coaching Type Outlook (Revenue, USD Million, 2018–2030)
- Holistic Health Coaching
- Wellness Health Coaching
- Primal/Paleo Health Coaching
Digital Health Coaching Payment Model Outlook (Revenue, USD Million, 2018–2030)
- Monthly Subscription
- Annual Subscription
- Per Session
- Freemium Model with Paid Upgrades
Digital Health Coaching Duration Outlook (Revenue, USD Million, 2018–2030)
- 1 Month or Less
- 1–3 Months
- 3–6 Months
- More than 6 Months
