Sustainable Athleisure Market Growth & Trends
The global sustainable athleisure market size is anticipated to reach USD 176.05 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 12.5% from 2025 to 2030. The market is driven by the growing popularity of sustainable clothing and activewear made using environmentally safe practices among the millennial population across the world.
The young generation as well as the working-class population demand not only a large variety of apparel, but also innovative designs and functionality. Manufacturers are launching new products with durable and high-quality material, which can be used in various activities, including yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.
First-time buyers of sustainable athleisure intend to portray a specific image in society as people that are receptive to the concept of sustainability in clothing. Manufacturers of sustainable athleisure principally target this set of shoppers in a bid to turn them into brand-loyal customers. Furthermore, most of these customers do not mind paying a premium for apparel that they value ethically as well as on the fashion front.
North America emerged as the largest region for sustainable athleisure in 2019. The regional market is driven by the increasing demand for stylish and comfortable sportswear and the rising number of outdoor and fitness activities, such as camping and sports exhibitions in the region. Moreover, the growing popularity of fashionable and comfortable clothing, such as puffer vests, is expected to create growth opportunities for the market over the forecast period.
The market is largely fragmented, with both domestic and international players sharing the space. Participants are expected to deploy investment, expansion, and product innovation as key strategies to remain competitive in the coming years.
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Sustainable Athleisure Market Report Highlights
The mass sustainable athleisure segment accounted for the largest revenue share of 62.2% in 2024 in the global market. The rising number of consumers buying athleisure items from notable brands has led to an increase in mass production activities to cater to this strong demand.
The shirt segment accounted for the largest revenue share in the global market in 2024. These products often use breathable, moisture-wicking, and stretchable fabrics, making them ideal for workouts and casual wear.
The demand for sustainable athleisure among men accounted for a larger revenue share in the global market in 2024. The growing interest in health, fitness, and active lifestyles is a significant driver for athleisure market demand among this gender.
The North America sustainable athleisure market accounted for the largest global revenue share of 33.8% in 2024. Regional consumers are becoming increasingly aware of the environmental impact of their purchasing decisions.
Sustainable Athleisure Market Segmentation
Grand View Research has segmented the global sustainable athleisure market report based on type, product, gender, distribution channel, and region:
Sustainable Athleisure Type Outlook (Revenue, USD Million, 2018 - 2030)
Mass
Premium
Sustainable Athleisure Product Outlook (Revenue, USD Million, 2018 - 2030)
Shirt
Yoga Pant
Leggings
Shorts
Others
Sustainable Athleisure Gender Outlook (Revenue, USD Million, 2018 - 2030)
Men
Women
Sustainable Athleisure Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
Sustainable Athleisure Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
U.K.
France
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Latin America
Brazil
Argentina
MEA
South Africa
UAE
List Of Key Players in the Sustainable Athleisure Market
adidas AG
Under Armour, Inc.
Vuori
PANGAIA
Outerknown
ABLE
HANESBRANDS INC.
EILEEN FISHER
Patagonia, Inc.
Wear Pact, LLC
