September 2024 | Report Format: Electronic (PDF)
Scalp Massager Market Growth & Trends
The global scalp massager market is expected to reach USD 1.29 billion by 2030, growing at a CAGR of 7.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Increasing disposable incomes in developing countries have expanded the consumer base for personal care devices. The rise of e-commerce and social media influencers has facilitated product discovery and education, driving market growth. In addition, the expanding focus on mental health and holistic wellness has positioned scalp massagers as part of a broader self-care regimen. The market has also benefited from cross-industry collaborations, with haircare brands incorporating scalp massagers into their product lines. The growing popularity of scalp treatments in professional salons has increased consumer awareness and interest in at-home scalp massage devices, collectively propelling the market forward.
Scalp massage has been shown to improve blood circulation to the hair follicles, stimulating hair growth and improving hair thickness. This growing awareness has shifted consumer behavior, with more people incorporating scalp care into their regular hair care routines. Moreover, the rise of the “skinification” trend in hair care, where consumers treat their scalp with the same attention as their facial skin, has further boosted the demand for scalp massagers. This trend has seen the introduction of more sophisticated devices that combine massage with product application, such as the Leonor Greyl Massaging Scalp Brush, which helps to distribute hair treatments evenly across the scalp.
Manufacturers have responded to this trend by developing scalp massagers with specific features targeting hair health. For example, brands like Heeta and Maxsoft have introduced scalp massagers with silicone bristles designed to exfoliate the scalp and remove buildup, promoting a healthier environment for hair growth. Companies like Breo and HairMax have introduced smart scalp massagers that can connect to smartphone apps, allowing users to customize their massage experience, track usage, and receive personalized recommendations. These smart devices often incorporate sensors that can analyze scalp conditions and adjust the massage intensity accordingly.
Another area of innovation is in the materials used in scalp massagers. Advanced materials like medical-grade silicone and antimicrobial plastics are being used to create more hygienic and durable products. For instance, the Vegamour GRO Revitalizing Scalp Massager uses soft silicone bristles that are gentle on the scalp and easy to clean.
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Scalp Massager Market Report
Scalp Massager Market Report Highlights
- Electric scalp massagers dominated the market with a 64.07% revenue share in 2023, driven by their advanced features like adjustable intensity, heat therapy, and various massage modes. These devices provide a hands-free and convenient solution for users seeking relaxation and therapeutic benefits with minimal effort
- Household use accounted for 70.82% of the market share in 2023, reflecting increasing awareness of scalp health and the convenience of using these devices at home. Amidst rising stress levels and the COVID-19 pandemic, consumers sought accessible ways to relax and improve well-being, boosting demand for home-use wellness products like scalp massagers
- Offline channels held a 60.58% revenue share in 2023 due to their dominance in distributing scalp massagers. These channels, including specialty stores and supermarkets, offer benefits like in-store product testing and immediate availability, which are crucial for personal care items. In-store demonstrations and promotions further educate consumers and drive sales, leveraging trust in established retail brands
- The Asia Pacific region held 35.25% of the market share in 2023, driven by its large population, cultural emphasis on hair care, and increasing disposable incomes. Growing urbanization-related scalp issues and robust manufacturing capabilities in countries like China contribute to the region’s market expansion and competitive pricing
Scalp Massager Market Segmentation
Grand View Research has segmented the global scalp massager market based on type, end-use, distribution channel, and region:
Scalp Massager Type Outlook (Revenue, USD Million, 2018–2030)
- Electric
- Manual
Scalp Massager End-use Outlook (Revenue, USD Million, 2018–2030)
- Household
- Commercial
Scalp Massager Distribution Channel Outlook (Revenue, USD Million, 2018–2030)
- Offline
- Online
Scalp Massager Regional Outlook (Revenue, USD Million, 2018–2030)
- North America
- U.S.
- Canada
- Mexico
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- Japan
- India
- Australia & New Zealand
- South Korea
- Central & South America
- Brazil
- Middle East & Africa
- UAE
List of Key Players in the Scalp Massager Market
- Breo
- Heeta
- Vitagoods
- FREATECH
- Comfier
- Scalp Spa
- MaxKare
- Ryoma
- Kieba
- Body Back Company
