The global ceramic sanitary ware market size is expected to reach USD 80.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.4% over the forecast period. Growing consumer awareness regarding sanitation and hygiene as a result of supportive initiatives by the government, corporate, and NGOs is expected to have a positive impact on the market growth. Furthermore, growing popularity of ceramic sanitary ware as aesthetic materials with excellent properties of corrosion and abrasion resistant and glossy surface is projected to expand the industry size over the next few years.
The toilet sinks and water closets segment dominated the market in 2018 and is expected to maintain its lead over the next few years. The industry participants have been increasing their spending on launching water closets that not only guarantee the maintenance of hygienic standards but also provide timeless aesthetic values to the consumers. For instance, in January 2019, HSIL launched Hindware Rimless water closets, which are recommended by the Indian Medical Academy for Preventive Health (IMAPH). These products are targeted for hospitals, hotels, commercial offices, and residential complexes.
The urinals segment is expected to generate a revenue of more than USD 15 billion by the end of 2025. Increasing number of commercial complexes at a global level is expected to promote the use of urinal sanitary ware over the next few years. Furthermore, growing importance of automatic urinal systems with build-in sensors at a global level is expected to have a positive impact on the ceramic sanitary ware market growth in the near future.
The residential segment is expected to remain the largest consumer over the next few years. Expansion of middle-class income groups and supportive home loan policies by various banks in emerging economies including China, Bangladesh, and India are expected to expand the utility of sanitary wares.
Furthermore, implementation of sanitary awareness programs including Swachh Bharat Mission (SBM) by the government of India is expected to promote the building of toilets in rural areas. The trend of increasing penetration of toilets in rural areas is expected to expand the use of ceramic materials in rural households over the next few years.
Key industry participants include Grohe AG; RAK Ceramics; SOMANY CERAMICS Limited; Johnson Tiles; Duravit AG; Villeroy & Boch; Geberit Group; Toto Inc.; Hansgrohe; Kohler; and Ideal Standard International S.A. New product launches and mergers and acquisitions are expected to remain key competitive strategies of the manufacturing firms over the next few years.
In January 2019, H & R Johnson launched a new range of sanitary ware products under the brand name, Johnson International. This product is designed with key features including 4D flushing system and zirconium emulsified glazing for excellent stain resistance.
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www.grandviewresearch.com/industry-analysis/ceramic-sanitary-ware-market
Further key findings from the report suggest:
- Toilet sinks and water closets held the largest share of more than 40.0% in 2018
- The residential application segment dominated the market with a share of more than 60.0% in 2018
- Asia Pacific is expected to expand at the fastest CAGR of 14.3% from 2019 to 2025.
