Automotive Wrap Films Market Growth & Trends
The global automotive wrap films market size is expected to reach USD 28.89 billion by 2030, registering a CAGR of 22.2%, according to a new report by Grand View Research, Inc. The rising global population and the increasing disposable income are expected to have a positive impact on the demand for automotive wrap films over the forecast period.
Automotive plastic wrap films are used for advertising, brand marketing, and the personalization of trucks, buses, and passenger cars. The flourishing global sign & graphics industry owing to the increasing demand for mobile advertising is expected to drive the application of these films. The lower cost of automotive wrap films than vehicle paints is also fueling the growth of the market.
Mobile advertising has emerged as an affordable and effective means of advertising over the past few years. Using automotive wrap films allows conversion of any vehicle including car, bus, and truck into a moving billboard, thus facilitating an increased number of views per day. Automotive wraps, being eye-catching and more detailed compared to other advertising mediums, attract a large number of viewers.
Flourishing construction, transportation, and industrial sectors are anticipated to increase the sales of trucks and other earth-moving vehicles worldwide in the coming years. Factors such as the rising demand for vehicle branding and increasing sales of heavy-duty vehicles in North America are expected to have a positive impact on the growth of the market for automotive wrap films over the forecast period.
Asia Pacific is expected to register the highest demand for automotive wrap films over the forecast period. Increasing disposable income of the middle-class families in emerging economies of the region, including Thailand, Indonesia, India, and Malaysia, is anticipated to be a key driving factor for the growth of the market.
The outbreak of the highly contagious COVID-19 across the globe severely affected the manufacturing industries, which, in turn, impacted the growth of the market in 2020. With the spread of COVID-19 across the world, work-from-home rules, order cancellations, and shipping complications surged throughout the plastics industry, impacting the market growth.
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Automotive Wrap Films Market Report
Automotive Wrap Films Market Report Highlights
- In 2021, passenger cars emerged as the largest segment and accounted for a revenue share of 53.81%. Spot graphics and lettering are also very popular among drivers for advertising as well as personalization. In addition, rising disposable income and changing consumer lifestyle are expected to drive the demand over the forecast period
- The U.S. emerged as the largest market in North America in 2021. Automotive wrap films are increasingly being used for application on taxis, vans, trucks, boats, RVs, trailers, and buses in the U.S. Increasing number of automotive vehicle production and rising popularity of camouflage wraps are also expected to augment the demand
- Europe is the second largest market for automotive wrap films after North America owing to the presence of some major manufacturers. A color change or paint-replacement film for vehicles is current trend in Europe. Drivers prefer automotive wrap films over paint owing to low cost and high performance as compared to the vehicle paint market
- The India market is expected to witness significant growth, driven by the rapidly growing automotive industry. In addition, growing consumer disposable income has led to the high demand for affordable and personalized cars
