Safari Tourism Market Growth & Trends
The global safari tourism market size is expected to reach USD 51.46 billion by 2030, registering a CAGR of 5.3% from 2022 to 2030, according to a new report by Grand View Research, Inc. Increasing disposable income, rise in the middle and upper-class expenditure, rising micro trips, and growing tourism all over the globe are anticipated to drive the market. Increasing travelers’ inclination toward personalized service, dependable transport, exclusivity, along with positive and professional collaboration with staff is setting the main benchmark for safari travel.
The COVID-19 pandemic negatively impacted the market growth in 2020. The world has come to a halt while waiting out the COVID-19 pandemic. The safari travel sector had faced negative consequences due to stay-at-home orders and international travel bans. Safari tourism in Africa has been largely affected by the dramatic drop in travel. As of June 2021, nearly 60% of safari tour operators reported losing 75% or more bookings. Moreover, about 18% of businesses across the globe recorded 50% of cancellations.
Adventure safari dominated the market with over 45.0% share in 2021. According to the United Nations World Tourism Organization (UNWTO), global tourist arrivals reached about 1.1 billion and adventure safari has augmented by 5.0% in 2019 compared to that in 2018. These aspects have compelled young travelers to get more enjoyment by stepping out of their comfort zones. Thus, the increased number of tourists in the last couple of years has led to the growth of the adventure safari segment.
The friends segment is expected to register the fastest CAGR of 5.7% from 2022 to 2030. Safari tourism with friends has largely become famous these days. A group of travelers joins some like-minded travelers on safari tourism to enjoy the beauty of adventure safari as well as large national parks. Safari touring with friends largely cut down costs, thus the friends segment is expected to grow at a considerable rate during the forecast period.
The marketplace booking segment is expected to register the fastest growth rate during the forecast period. The increasing internet penetration has resulted in the intense exposure of people to social media platforms. Tourists first browse over websites, collect detailed information, and review the essential product or service before making a buy.
The Middle East and Africa dominated the market with a revenue share of over 50.0% in 2021. Africa is the top destination for families, with large open spaces, rich cultures, and bucket-list wildlife experiences. Africa has always majorly relied on its overseas visitors. As of 2020, safari tourism in Africa is the second-fastest-growing tourism sector. A large area of tourism in Africa is covered by wildlife safaris. In addition, according to The United Nations World Tourism Organization, Africa’s safari tourism was one of the largest revenue-making industries globally in 2021 and it has been growing rapidly.
There are over 50 safari parks in Africa that mainly attract tourists from all over the world. The safari tourism companies are stimulated to run their businesses efficiently and fairly by the particular government. Market players are widely offering safari tourism services through mobile websites and apps as they are largely used mediums of tourism bookings, specifically among young tourists. In addition, the safari parks are introducing a new concept called ethno-tourism. This idea permits the traveler to spend a few days with the native tribes or groups and live their lifestyle.
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Safari Tourism Market Report
Safari Tourism Market Report Highlights
- By group, the couples segment dominated the market with over 40.0% share in 2021 as most of the couples choose to go for safari tourism to enjoy the supreme beauty of jungles as well as large national parks
- The adventure type segment accounted for the largest revenue share of over 45.0% in 2021. Adventure tourism increases much of its enthusiasm by permitting the tourists to move outside their comfort zone, thereby driving the segment demand
- By booking mode, the direct booking segment dominated the market with over 60.0% share in 2021 as it provides an opportunity for players to engage a greater number of customers and build positive customer relationships
- Asia Pacific is expected to register the fastest CAGR of 5.8% from 2022 to 2030 owing to the rise in spending power and improving standards of living
