Oat Milk Market Growth & Trends
The global oat milk market size is projected to reach USD 7.8 billion by 2027 registering a CAGR of 9.8%, according to a new report by Grand View Research, Inc. Growing awareness about the health benefits of the product, such as high contents of proteins and vitamins, is projected to have a positive impact on industry growth.
Oat milk is a form of plant-based milk that comprises nutrients, such as vitamins A & D and iron. It also has more fibers and calories as compared to almond and soya milk, which increases its demand further. Moreover, growing popularity of the natural and organic products is anticipated to drive the market over the forecast period. Furthermore, consumers currently are relating organic oat milk with positive and inherent qualities, which in turn affects purchasing decisions.
The beverage application segment is anticipated to have sustainable growth owing to increasing consumer preference for vegan products. The market is consolidated, in terms of increased interest in improving proprietary technology and introducing the novel products to establish brand and gain traction.
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Oat Milk Market Report
Oat Milk Market Report Highlights
- In terms of revenue, cartons packaging segment is expected to account for the largest market share by 2027 on account of growing demand for high-quality tetra pack due to higher sustainability and shelf life
- Led by U.S., Canada, and Mexico, North America is estimated to be the largest regional market by 2027 on account of growing consumer awareness about health benefits of the product
- Given the opportunity posed by hectic lifestyles and the need for convenience, industry players are introducing on-the-go flavored milk to increase their customer base and product offerings
- In January 2019, Danone introduced soy-, gluten-, and nut-free vegan oat milk yogurts in various flavors including Spiced Pear & Fig, Triple Berry, Sweet Mango, and Strawberry Rhubarb, under its brand called So Delicious
Oat Milk Market Segmentation
Grand View Research has segmented the global oat milk market on the basis of source, product, packaging, application, and region:
Oat Milk Source Outlook (Volume, Kilotons; Revenue, USD Million, 2016–2027)
- Organic
- Conventional
Oat Milk Product Outlook (Volume, Kilotons; Revenue, USD Million, 2016–2027)
- Plain
- Flavored
Oat Milk Packaging Outlook (Volume, Kilotons; Revenue, USD Million, 2016–2027)
- Cartons
- Bottle
- Others
Oat Milk Application Outlook (Volume, Kilotons; Revenue, USD Million, 2016–2027)
- Food
- Beverages
