The global moringa products market size is expected to reach USD 10.9 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 10.4% over the forecast period. Growing need for nutritional supplements, improving health awareness among people, and shifting focus towards organic medication are the key factors for industry growth.
Increase in awareness among consumers regarding health benefits of moringa is one of the major reasons for the market growth. It has antifungal, antiviral, antidepressant, and anti-inflammatory properties, which are beneficial in healing various diseases. Additionally, it can be easily grown in tropical and subtropical regions with low cost, thereby resulting in increased usage of the plant in various applications. It is also one of the best products to treat malnutrition children younger than 3 years. Considering all these factors, demand for moringa is increasing in the market.
Moringa contains various healthful compounds such as vitamin A, vitamin B1, folate, calcium potassium, iron, and zinc. It is also extremely low in fats and contains no harmful cholesterol. The antibiotic and antibacterial properties of this plant may help inhibit the growth of various pathogens, and its high vitamin B content helps with digestion. Among all the vegetables, moringa is commonly used by South Indians for its flavor and delicious taste in Sambar and Curry preparation. Rising demand for the product due to its rich nutritional properties and low price is boosting the growth of this moringa products market.
Europe was the largest regional market in the year 2018 owing to growing demand for nutritional supplements. In 2018, U.S was the largest market with more than 75.0% share in North America. Rising awareness regarding organic health supplements is a major factor boosting the regional market growth. Growing trend of calorie reduction and weight management is also driving the regional market since moringa helps in reducing weight gain. Majority of the Americans prefer supplements over their daily diets. Moringa is an additional source of multivitamins, antioxidants, amino acids, and other nutrients. Due to all these health benefits, demand for this plant based product is rising among individuals, thereby boosting regional moringa products market growth.
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Further key findings from the study suggest:
- The leaf powder segment is projected to expand at a CAGR of 11.2% over the forecast period
- The online distribution channel will register the highest CAGR of 11.6% through 2025
- U.S., China, Germany, Ethiopia, and Brazil are the major countries accounting for the largest market share in their respective regions.
