What is Unified Communications and How It Benefits Organizations?
How Unified Communications Improves Productivity and Efficiency of Global Workforce
Unified communications (UC), is a generic term that describes market’s efforts to integrate apps enabling unconditional accessibility, irrespective of the place or the device through which user needs to access the data. The main objective of unified communications is to streamline and unify the business procedures that involve human communications. It is an ongoing process of integration of separate components of communications that brings technologies, vendors, applications, users, and processes together for an efficient and productive user experience.
According to a new report by Grand View Research, Inc., the global unified communications market accounted for USD 56.33 billion in 2018 and is anticipated to register a CAGR of 16.8% over the forecast period (2019 to 2025). The growth of the market is on account of its anility to help organizations realize their digital transformation goal by integrating artificial intelligence (AI) with UC solutions.
Creating opportunities for team collaboration and enabling machine-to-human interaction by promoting deployment of Machine Learning (ML) and AI in communications sector has resulted in increased demand for UC. Enterprises structure and workflows is now greatly influenced by AI as it provides an advanced alternative for voice calls by replacing it with virtual assistants and bots.
1. What UC Brings to the Digital Workforce?
For the digital workforce, unified communication connects different communication systems and collaboration tools and is also known as UC&C or “Unified Communications and Collaboration”. It ensures a higher level of interaction throughout the globally dispersed workforce. It also ensures that irrespective of the place, user can still access to secure system, equipped with:
1. Voicemail
2. SMS and IM
3. Web conferencing
4. Scheduling Meetings
5. Email
6. Screen and document sharing
7. VoIP and video calling
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2. Benefits of Unified Communications
UC simplifies work to suit organizations as it is the right platform that gathers, connects, and shares ideas in a streamlined interface.
1. Better productivity: Improves productivity by making the process of getting a team together faster. This means that more people can be involved, provide input, and lead to faster decisions making.
2. Reduced costs: Unified communications brings together tools to keep people in the communication loop through video calling, instant messaging, web conferencing, etc. This means that employees can work together as if they were in the same room despite their geographical distance leading to high cost savings.
3. Enhanced user experience: Process-driven approach to UC implementation helps deliver a positive and rewarding user experience. Strategy development for design, quality, pilot testing, and rollout further enhances critical user experience.
4. Stronger performance: Optimized unified communications can translate into positive impressions, substantial sales, and better time management improving performance. Quick communication and collaboration among employees helps solve customer problems faster and improves business reputation.
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3. Trends Driving the Adoption of UC
The popularity of UC systems is growing as more companies are facing a changing business environment and are beginning to understand how UC can help them better serve employees and clients. In line with growing demand for flexible office spaces, industry players are offering various cloud-based solutions, such as voice and video conferencing, Instant Messaging (IM), and data management, which help employees share and access information remotely. Digital transformation (DX) is the biggest trend driving the adoption of UC due to the rise of digital workforce.
Some of the leading companies operating in the unified communications market are Microsoft Corporation; Cisco Systems, Inc.; NEC Corporation; and IBM Corporation. These companies are particularly offering cloud-based UC solutions that can support live multimedia interaction via voice and video conferencing.
Conclusion
Unified communication makes sure the companies have access to best technology for addressing specific business needs. It is about interlinking products and services to connect applications, networks, and clouds around the world. It allows employees to have an effective digital workplace and transforms the operations and management of communication infrastructure.
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