The global makeup remover market size is expected to reach USD 2.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 5.2% over the forecast period. The market is expected to witness significant growth due to increase in consumption of cosmetics among men and women, rise in the number of working women, and high purchasing power of consumers.
Liquid makeup removers accounted for the maximum market share owing to increased adoption of the product in developed regions like North America and Europe. Moreover, manufacturers are focusing on providing these liquid products infused with hyaluronic acid and micellar water. Hyaluronic acid has various skin benefits like alleviating dry skin and reducing fine lines and wrinkles. Micellar water is one of the most popular cleansers as it not only removes the makeup but also removes dirt and oil from the skin, thereby giving it a fresh hydrated look. Manufacturers are leveraging these properties to produce innovative products, which will fuel market growth during the forecast period.
The offline distribution channel was the leading segment in 2018. Newly launched makeup stores and kiosks are the latest strategies employed by manufacturers to improve their geographical presence across many regions. However, online sales are expected to witness the fastest growth owing to growth in digital advertising techniques such as social media marketing, smartphone applications etc.
Asia Pacific was the largest market share holder in 2018 due to the presence of major players and increasing number of working women in countries like China, India, Japan, and Hong Kong. This region is also anticipated to witness substantial growth on account of increasing urbanization, population, and market penetration of the global players. Rise is disposable income owing to increasing urbanization in this region will fuel the makeup remover market growth for overall cosmetic products. This is expected to increase use of skin care products, which will fuel the market growth.
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Further key findings from the study suggest:
- By product, the liquid segment is projected to ascend with a CAGR of 5.7% during the forecast period owing to attractive packing and easy-to-carry bottles
- China is expected to be the world’s largest cosmetic market during the forecast period. Increasing skin care rituals and availability of a variety of products in the Chinese market is expected to increase China’s market share
- The makeup remover industry is highly competitive in nature with the presence of many key global players. Companies are investing in R&D owing to growing demand for natural makeup removers
- Glossier, a direct-to-consumer cosmetic company, launched a makeup cleansing milk to expand its product portfolio
- Loreal acquired ModiFace, a company that creates augmented reality beauty apps. This acquisition is a part of L’Oreal’s strategy to boost sales of its products via online channel.
Grand View Research has segmented the global makeup remover market on the basis of product type, distribution channel, and region:
Makeup Remover Product Type Outlook (Revenue, USD Million, 2015 - 2025)
- Liquid
- Lotion / Cream
- Wipes
Makeup Remover Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- Online
- Offline
