Industry Insights
The demand for blended whiskey is likely to witness a strong growth on account of increasing consumer base across the globe. The demand for super-premium drinks is likely to witness a substantial growth in developed countries, such as U.K., France, U.S., and Canada, over the next few years. Factors responsible for this growth include “innovation and premiumization”, modernized alcohol laws expanding consumer access and choice, hospitality tax restraints, growth of “cocktail culture”, and a focus on “craft” products throughout developed regions.
The market is majorly concentrated in Europe owing to the sizeable demand for premium products in U.K., France, and Spain. North America is projected to remain the second-largest market. Economically developing countries in Asia Pacific, Central & South America, and MEA are also likely to attain traction in the years to come. The growth of the market is affected by the government regulations and the taxation policies. Whiskey is an alcoholic beverage and it needs to follow various government regulation, which is acting as a primary hurdle in the industry growth.
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Product Insights
This segment is anticipated to exhibit a substantial growth owing to high product demand. Extensive use of wheat whiskey in cocktails will drive the segment further. The demand for malt whiskey is likely to witness a significant growth, especially in China, Taiwan, and South Korea. The consumption of said product is likely to be fueled by the exclusivity of whiskey festivals and clubs, along with the growing visibility in the specific type of on-trade venues. Also, rising demand for single-malt scotch in Asia Pacific is projected to boost the market.
Quality Insights
Premium products segment is anticipated to witness a substantial growth over the forecast period on account of increasing demand for conventional drinks. Growing club- and pub-visiting population is also expected to accelerate this demand. Moreover, preference for alcoholic beverages with genuine flavors and strong tastes has also augmented the demand for premium drinks.
High-end premium counterparts are likely to witness growth over the forecast period due to industry consolidation and high-entry-barrier of new companies. However, a small customer-base and high prices of high-end premium quality products is likely to hinder the segment growth. Nevertheless, numerous international companies, such as The Macallan, Glenfiddich, and Johnnie Walker, are investing in the high-end premium distillation of the product, which will support the market growth.
Regional Insights
The distilleries are regulated by the American Distilling Institute, Alcohol and Tobacco Tax and Trade Bureau and American Craft Spirits Association. Consumers who have recently reached the Legal Drinking Age (LDA) play a key role in driving the industry in North America. In addition to U.S., Canada and Mexico are other major economies in the region’s blended product segment. Europe was the leading regional market in 2018 and accounted for a volume share of 34.8%. The regional market is mainly driven by rising demand from Germany, Belgium, U.K., France, Spain, and Poland. However, it is likely to have a relatively slower growth as compared to developing regions due to rising geriatric population in Western Europe.
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Report Scope
| Attribute | Details |
| Base year for estimation | 2018 |
| Actual estimates/Historical data | 2014 - 2017 |
| Forecast period | 2019 - 2025 |
| Market representation | Volume in Million Liters, Revenue in USD Million, and CAGR from 2019 to 2025 |
| Regional scope | North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
| Country scope | U.S., Canada, U.K., France, Spain, India, China, Japan, and Brazil |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors and trends |
| 15% free customization scope (equivalent to 5 analyst working days) | If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
