The global herbal toothpaste market size is anticipated to reach USD 2.6 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 8.0% over the forecast period. Shifting consumer preference from chemical towards chemical free and natural products owing to growing awareness related to harmful effects of synthetic and chemical products on health is a main factor fueling the demand for herbal toothpaste.
Colgate, one of the leading players in the oral care market, is witnessing high competition from players such as Patanjali Ayurved and Dabur India Limited. Other consumer good companies are also entering the natural product market. In 2015, HUL acquired Indulekha, a herbal product brand, for around INR 300 Crore to foray into the natural product market. In addition, the company has been investing in the market to develop various natural products, including herbal toothpaste, to meet the growing demand for natural product.
Hypermarket and supermarket held a leading share in 2018 and is expected to maintain its lead throughout the forecast period. Modernization of retail stores and setting up of supermarkets across China and India are anticipated to boost the segment growth. For instance, according to studies, there were around 500 supermarkets in 2006 and the number increased to around 8,500 stores in 2016. Increasing number of supermarkets, coupled with growing product visibility at these stores, is a key factor fueling demand for natural toothpaste over the forecast period.
The online retail segment is anticipated to expand at the fastest CAGR of 10.4% over the forecast period. Players including Patanjali and Durbar entered into a partnership with e-commerce giants such as Flipkart and Amazon. For instance, Patanjali Ayurved entered into a partnership with various online retailers including 1mg, Paytm Mall, BigBasket, Grofers, Shopcules, and Netmeds. The company’s aim was to make its complete range of consumer goods available online. Such initiatives are expected to fuel demand for herbal toothpaste over the forecast period.
Asia Pacific held a leading share of 90.0% in 2018. EMEA is expected to expand at the fastest CAGR of 9.6% over the forecast period. Shifting consumer preference from chemical to chemical free products is a key factor driving the demand for herbal toothpaste in the region. Increasing product visibility at online retail is expected to fuel demand for natural products, including toothpaste, in the upcoming years.
Some of the key players operating in the market are Patanjali Ayurved, Dabur India Limited, VICCO LABORATORIES, Colgate-Palmolive Company (India) Limited, Amway, Himalaya Wellness, Amorepacific, GlaxoSmithKline plc, leverayush, INC., and Procter & Gamble.
To request a sample copy of this report, click the link below:
Further key findings from the report suggest:
- The market in India accounted for 21.0% share of the overall revenue owing to massive awareness campaigns by players such as Patanjali and Dabur
- The market in China was valued at USD 778.1 million in 2018
- The online retail segment is expected to witness the fastest growth owing to increasing adoption of this distribution channel by various market players
- The global herbal toothpaste market is highly competitive in nature owing to presence of top players such as Patanjali Ayurved and Dabur India Limited.
Grand View Research has segmented the global herbal toothpaste market by distribution channel and region:
Herbal Toothpaste Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
- General Store
- Hypermarket & Supermarket
- Pharmacy Store
- Online Retail
- Others
