The global digital signagemarket is predicted to attain USD
31.71 billion by 2025, as per a new study by Grand View Research, Inc. The
market is expected to witness a CAGR of 7.9% over the forecast period, owing to
increasing demand from end-use industries, which prominently include retail and
healthcare, is anticipated to propel the industry growth over the forecast
period.
The creation and distribution of content with digital
signage are the effective promotional strategies for the enterprises, as they
are able to reach out to a larger audience base. This is anticipated to spur
the adoption of digitized marketing via signage across the corporate and
hospitality sectors. Greater screen sizes, such as above 52-inch displays, are
likely to gain popularity over the forecast period.
U.S. digital signage market by application, 2014 - 2025 (USD Million)
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Digital displays with 4K technology address the growing
demand for sharp images. Software providers have been targeting new entrants by
designing solutions compatible with Android OS. The emergence of IoT, coupled
with increasing adoption of cloud computing, is expected to enable the
collection of vital operational and marketing data. Digital signage help
companies decrease their long-term operational costs by reducing the use of
paper for advertising. Furthermore, the incorporation of LED-backlit panels has
resulted in considerable energy savings.
Digital displays equipped with 4K technology have high
demand as they offer enhanced sharp images for displays. Thus, the demand for
advertising content with better sharpness and enhanced quality is fueling the
adoption of digital signage. The adoption of advanced display technologies is
therefore likely to propel the market growth.
Furthermore, the software providers are focusing on the
new entrants of the digital signage industry by providing design solutions that
are compatible with the Android operating systems. The use of digital signage
helps in optimizing and reducing the company’s long-term operational spending.
This drop in the operational expenditure is due to avoiding the use of paper
for advertisement purposes and frequent damages and changes that are associated
with the traditional marketing activities.
The incorporation of LED-backlit panels has led to
additional energy savings at a considerable level. Thus, the reduction in
energy consumption due to the adoption of advanced technologies, such as LED,
in digital signage is luring the enterprises to opt for digital signage.
To
view a summary of this report, click the link below:
www.grandviewresearch.com/industry-analysis/digital-signage-market
www.grandviewresearch.com/industry-analysis/digital-signage-market
Further key
findings from the study suggest:
· LCD digital signage dominated the global display market
in 2016 and accounted for the largest market share, owing to the decline in
prices and benefits provided by the LCD technology
· Retail accounted for over 40% of the total revenue in
2015 and is projected to remain the highest revenue-generating segment over the
next eight years
· The healthcare sector has significant potential as
hospitals have increasingly incorporated digital signage for numerous purposes
such as sharing important registration information, display notifications, and
conveying wellness tips for improving health of patients
· The transparent LED screen segment is anticipated to
exhibit significant growth, owing to LED screens’ energy-efficient performance
capabilities
· The hardware segment, which includes 8K and 4K-UHD
displays, is projected to dominate the component segment
· The North American region accounted for the largest
market share in 2016, owing to the heavy demand of digital signage across
various application sectors, on account of technological advancements and the
modern customer base
· The Asia-Pacific region is likely to witness a robust
growth rate over the forecast period, owing to factors such as demand for
better viewing experience, growing transportation sector, and decreasing prices
of display panels
· The out-store segment is anticipated to witness
considerable growth over the fore-cast period due to the surging demand for
out-store applications
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Grand View Research
has segmented the global digital signage market based on types, components,
technologies, applications, locations, content categories, sizes, and regions:
Digital Signage Type Outlook (USD Million; 2014 - 2025)
·
Video walls
·
Video screens
·
Transparent LED screens
·
Digital posters
·
Kiosks
·
Others
Digital Signage Component Outlook (USD Million; 2014 -
2025)
·
Hardware
·
Software
·
Services
Digital Signage Technology Outlook (USD Million; 2014 -
2025)
·
LCD
·
LED
·
Projection
Digital Signage Application Outlook (USD Million; 2014 -
2025)
·
Retail
·
Corporate
·
Banking
·
Healthcare
·
Education
·
Transportation
Digital Signage Location Outlook (USD Million; 2014 - 2025)
·
In-store
·
Out-store
Digital Signage Content Category Outlook (USD Million;
2014 - 2025)
·
News
·
Weather
·
Sports
·
Health & Wellness
·
Vertically Oriented Content
Digital Signage Size Outlook (USD Million; 2014 - 2025)
·
Below 32 inches
·
32 to 52 inches
·
More than 52 inches
Digital Signage Regional Outlook (USD Million; 2014 - 2025)
·
North America
o
U.S.
o
Canada
o
Mexico
·
Europe
o
Germany
o
UK
·
Asia Pacific
o
China
o
India
o
Japan
·
South America
o
Brazil
·
Middle East & Africa
View press release of this research report by Grand View Research:
About Grand View Research
Grand View Research, Inc. is a
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides
syndicated research reports, customized research reports, and consulting services.
To help clients make informed business decisions, we offer market intelligence
studies ensuring relevant and fact-based research across a range of industries,
from technology to chemicals, materials, and healthcare.
For more
information: www.grandviewresearch.com
